The Power of Repetition: Wheat Thins

“For its latest spot from ad agency Being in New York, Wheat Thins has enlisted a famous pair of spokes-cartoons: Brian and Stewie from Family Guy.”

via Ad of the Day: Wheat Thins Recruits Brian and Stewie From ‘Family Guy’ | Adweek.

This spot capitalizes on the power of repetition. Simple and sweat.

Process, always Process.

There are two things I have to say about “process” – Make time for it. Make sure it happens. Do I sound like an old, foddy-doddy Grinch? A traditional bore of planner? I hope not.

I mean process in two ways. 1) Process what you’ve written down for the day. Make time for those “notes” you have been taking. There’s good stuff in them if you make the time. And 2) Think of “the process” that has worked for you, before. Think of what brought you success and do it again. DO IT.

That is all.

Strategizing for Google+

With over 40 million users (in 6 months), Google+ is steadily presenting itself as a social network and social marketing rival of Facebook. I, for one, am happy to see this happen. Have I deleted my Facebook account in favor of Google+? No, but I have severely decreased my Facebook usage and am curious what will fill this void next. Maybe it’s Google+.

For those of you in charge of social marketing for brands, Mashable has 6 great steps to point you in the right strategic direction:

1. Drive follower growth (think Twitter follower strategy or Facebook “like” campaign)
2. Segment followers with Circles (psychographic rather than demographic)
3. Understand your G+ audience (data tools to come soon, yay!)
4. Differentiate your G+ content (this is kind of a no-brainer if you understand social media)
5. Take advantage of engagement features: +1 button, Hangouts, Google cross-product integration with YouTube, Picasa, Reader, Docs, and Calendar
6. Analyze and adjust your strategy constantly

I would recommend reading the whole article on Mashable.

G+ game on.