But now a new industry has emerged, for helping men pop the question in the first place.
Proposal planners have discovered a demand for lavish scenarios, be it white doves, helicopter rides, a favourite musician – all with a photographer on hand to record the magic moment.
Honda CR-V: Proposal | Ads of the World™
I love this spot. I love it because it celebrates an ambitious woman, therefore appealing to ambitious women. Most ads aren’t this smart OR current. But in the year 2012 when the share of U.S. adults who are married has dropped to a record low of 51%, this spot hits home: us women (and men) have a lot more to do in life than get married and settle down.
Cheers to Honda for recognizing that times have changed.
What I blog about: cultural observations, San Francisco, agency life, planner things, advertising & marketing, creative inspiration, and lots of social media
