“Create Something Amazing For the People That Love You.”
IKEA knows how to create advocates and amplify their message. One-and-done is the essence of the sleepover they held for 100 lucky Facebook Group members. This is a great way to leverage Facebook fans AND get a lot of press (90,000 links!) simply for providing a one-of-a-kind brand experience.
The team that brought us Dream Kitchens and Facebook Showrooms is bringing us a whole lot more – a great leader in thinking digitally.
“Often when we do digital work we try to provide people with useful content, websites or apps that provide people with something they actually need and can use for a long time. And that’s exactly what we were aiming at with our baking book.”
“Homemade is best” is a perfect example of digital marketing and utility. It’s useful to people AND because it’s useful, not to mention incredibly creative, people want to talk about it. And they even have an iPhone app to further aid their users in the path-to-purchase. Brilliant.
Looking at other projects from them: a weather app for The Swedish Sea Rescue Society that visualizes dangerous waters for boaters, an online campaign for Volvo that showcases Scandinavian outdoor adventures, and Reebok’s “The Promise Keeper,” and an app that engages runners’ social networks to keep them accountable for their missed workouts – I’d say this is one creative team to watch.
What I blog about: cultural observations, San Francisco, agency life, planner things, advertising & marketing, creative inspiration, and lots of social media
