Advertising is based on one thing… happiness. “Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams with reassurance ‘whatever you’re doing, it’s ok , you are ok.’” -Don Draper, Mad Men
As I learn more and more about advertising online and develop strategies for clients to make sure all tactics used – online ads, email, search, social media, etc. – create a synergistic effect to meet our objectives, I’m discovering wonderful new sources to inspire me to make things better.
My latest find today, is a post from The VideoEgg Blog on “When was the last time online advertising made you happy?” A great read if you’re asking yourself the same thing.
Here’s to designing strategically effective, efficient, and happy marketing communications. 
