With over 40 million users (in 6 months), Google+ is steadily presenting itself as a social network and social marketing rival of Facebook. I, for one, am happy to see this happen. Have I deleted my Facebook account in favor of Google+? No, but I have severely decreased my Facebook usage and am curious what will fill this void next. Maybe it’s Google+.
For those of you in charge of social marketing for brands, Mashable has 6 great steps to point you in the right strategic direction:
- Drive follower growth (think Twitter follower strategy or Facebook “like” campaign)
- Segment followers with Circles (psychographic rather than demographic)
- Understand your G+ audience (data tools to come soon, yay!)
- Differentiate your G+ content (this is kind of a no-brainer if you understand social media)
- Take advantage of engagement features: +1 button, Hangouts, Google cross-product integration with YouTube, Picasa, Reader, Docs, and Calendar
- Analyze and adjust your strategy constantly
I would recommend reading the whole article on Mashable.
G+ game on.
