“Create Something Amazing For the People That Love You.”
IKEA knows how to create advocates and amplify their message. One-and-done is the essence of the sleepover they held for 100 lucky Facebook Group members. This is a great way to leverage Facebook fans AND get a lot of press (90,000 links!) simply for providing a one-of-a-kind brand experience.
Risky business. That should be the alternative name for advertising.
“Talked-about advertising,” the brilliant article by Steve Henry, is what made me think this. I don’t remember where I originally found this article; I think it was from Gareth Kay via Facebook. I saw the link and boom, Click! Awesome.
Let me give you a taste:
I think “the rules” should be in quotes. The biggest limitations are often ones we put on ourselves, fictitious “rules.” – Bleh. Out with them. Confidently do something you believe in. Change it for the better.
To market is to risk. Go on, and take planning along for the ride, it will give you direction.
The objective of a brainstorm is to collect ideas.
Attendees: Think about the idea ahead of time. Remember that there are no bad ideas in a brainstorm. Don’t be shy.
We brainstorm to harness our collective knowledge in a stimulating and efficient manner.
“It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.” ~ Edward De Bono
What I blog about: cultural observations, San Francisco, agency life, planner things, advertising & marketing, creative inspiration, and lots of social media
