Partnering with numerous progressive vendors across the country and accumulating 4.4 million users is no easy task, but that’s just what Recyclebank has done. Use their iPhone app: Gimme 5 to find businesses in your area that recycle No. 5 plastics and other recyclable goods.
An interesting concept & interactive platform. Have you used Recyclebank? What do you think?
Honda CR-V: Proposal | Ads of the World™
I love this spot. I love it because it celebrates an ambitious woman, therefore appealing to ambitious women. Most ads aren’t this smart OR current. But in the year 2012 when the share of U.S. adults who are married has dropped to a record low of 51%, this spot hits home: us women (and men) have a lot more to do in life than get married and settle down.
Cheers to Honda for recognizing that times have changed.
How many times has this happened to you: Client comes to you with a request, you come up with a solution, you execute, and then you’re asked to report on the results…thing is, you didn’t set objectives to begin with. Well, maybe you said “our objective is to fulfill our client’s request,” but if you’re just fulfilling, you’re making ends meet, not necessarily getting ahead. Setting objectives gives the team and the work goals to achieve – they give us something to work toward. So rather than being vague, when setting objectives, it’s important to make them S.M.A.R.T.
Specific, Measurable, Actionable, Realistic, and Timed
For campaign measurement to be effective, keep these guidelines in mind.
Plan on.
What I blog about: cultural observations, San Francisco, agency life, planner things, advertising & marketing, creative inspiration, and lots of social media
